The Global-Local Interface and Hybridity

Exploring Language and Identity

Edited by Dr. Rani Rubdy, Lubna Alsagoff

Publication date:

02 December 2013

Publisher

Multilingual Matters

Dimensions:

210x148mm
6x8"

ISBN-13: 9781783090853

The chapters in this volume seek to bring hybrid language practices to the center of discussions about English as a global language. They demonstrate how local linguistic resources and practices are involved in the refashioning of identities in a variety of cross-cultural and geographical contexts, and illustrate hybridity as an enactment of resistance and creativity. Drawing on a variety of disciplines and ideological perspectives, the authors use contexts as diverse as social media, Bollywood films, workplaces and kindergartens to explore the ways in which English has become a part of localities and social relations in ways that are of significant sociolinguistic interest in understanding the dynamics of mobile cultures and transcultural flows.

Introduction 1. Rani Rubdy and Lubna Alsagoff: The Cultural Dynamics of Globalization: Problematizing Hybridity Part I: Interrogating the Canon 2. Christina Higgins: When Scapes Collide: Reterritorializing English in East Africa 3. Rani Rubdy: Hybridity in the Linguistic Landscape: Democratizing English in India 4. Beatriz P. Lorente and T. Ruanni F. Tupas: (Un)Emancipatory Hybridity: Selling English in an Unequal World 5. Emi Otsuji and Alastair Pennycook: Unremarkable Hybridities and Metrolingual Practices 6. Ofelia García: Countering the Dual: Transglossia, Dynamic Bilingualism and Translanguaging in Education Part II: Hybridized Discourses of Identity in the Media 7. Rakesh Mohan Bhatt: Reading Gender in Indian English Newspapers: Global, Local, or Liminal? 8. Elizabeth Martin: Linguistic and Cultural Hybridity in French Web Advertising 9. Anjali Gera Roy: What’s Punjabi Doing in an English Film? Bollywood’s New Transnational Tribes 10. Jamie Shinhee Lee: Hybridizing Medialect and Entertaining TV: Changing Korean Reality Part III: Multilingual Diaspora and the Internet 11. Mario Saraceni: The Language of Malaysian and Indonesian Users of Social Networks: Practice vs. System 12. Tope Omoniyi: Constructing Local and Global in the E-Borderland 13. Vincent B Y Ooi and Peter K W Tan: Facebook, Linguistic Identity and Hybridity in Singapore Part IV: Performing Hybrid Cultural Identities 14. Laurel D. Kamada: Contested and Celebrated Glocal Hybrid Identities of Mixed-Ethnic Girls in Japan 15. Lubna Alsagoff: Singlish and Hybridity: The Dialogic of Outer-Circle Teacher Identities 16. Corazon D. Villareal: Enacting Hybridity in the Philippine Diaspora 17. Rani Rubdy and Lubna Alsagoff: Reframing the Global-Local Dialectic and Hybridized Textual Practices

Linguistic and cultural landscapes in our global society are changing so much and so fast as to render existing sociolinguistic theories hopelessly inadequate. In response, this book problematizes several concepts including hybridity and bilingualism, shedding critical light on metrolingual, transglossic, and transcultural phenomena. Voices from around the world present a compelling piece of analysis that our profession cannot afford to ignore.