Coffee Culture, Destinations and Tourism

Edited by Prof. Lee Jolliffe

Publication date:

20 April 2010

Publisher

Channel View Publications

Dimensions:

210x148mm
6x8"

ISBN-13: 9781845411435

This book explores the various aspects of coffee culture around the globe, relating the rich history of this beverage and the surroundings where it is produced and consumed to coffee destination development and to the visitor experience. Coffee and tourism venues explored range from the café districts of Australia, Canada, Germany and New Zealand to the traditional and touristic coffee houses of Malaysia and Cyprus to coffee-producing destinations in Africa, Asia, Latin America and the Pacific. This is a must-read for those interested in understanding coffee in relation to hospitality and tourism. Readers should gain a new appreciation of the potential for coffee-related tourism to contribute to both destination development and pro-poor tourism objectives.

Part 1: Introduction

1. Common Grounds of Coffee and Tourism - Lee Jolliffe

Part 2: Coffee Culture and Tourism Contexts

2. Coffee Servicescapes: The Design of Café Culture in New Zealand - C. Michael Hall, Janna Tipler, Rochelle Reddy and Karina Rowling

3. Café Culture and Conversation: Tourism and Urban(e) Experiences in Wellington, New Zealand - Adam Weaver

4. From the World Coffee Conference to the Local Café: Coffee Events Large and Small - Leanne White

5. Coffee-House Culture and Tourism in Cyprus: A Traditionalized Experience - Evi Eftychiou and Nicos Philippou

Part 3: Coffee Destination Experiences

6. Coffee in Vietnam: International Tourist Experiences - Lee Jolliffe, Karen Kwan, and Giang Khong Yen

7. Coffee Culture, Heritage and Destination Image: Melbourne and the Italian Model - Warwick Frost, Keir Reeves, Fiona Wheeler and Jennifer Laing

8. Coffee and Coffee Tourism in Kona Hawai'i: Surviving in the Niche - Charles Johnston

9. Serendipitous Coffee Experiences in Papua New Guinea - Wendy S. Shaw

Part 4: Responsible Coffee Tourism and Cultural Change

10. Blending Coffee and Fair Trade Tourism - Michael Hall

11. Canada’s Just Us! Coffee Roasters Co-operative Coffee Tour Venture - Nancy Chesworth

12. Beyond Fair Trade: Enhancing the Livelihoods of Coffee Farmers in Tanzania - Harold Goodwin and Harro Boekhold

13. La Ruta del Café and Los Santos Coffee Tourism: A Central America Project to Develop Coffee-Related Tourism to Augment Coffee Families’ Incomes - Bob Harvey and Diane Kelsay

Part 5: Conclusion

14. Coffee and Tourism Research Directions - Lee Jolliffe

An intriguing perspective on the social and cultural dimensions of an experience we all take for granted. Through a series of international case studies the authors have illustrated a series of linkages between tourism and the world of coffee - including the relationships of coffee to hospitality, cafe environments as social places, coffee production and tourism destination development and coffee tourism as an agent of cultural change.