Scenario Planning and Tourism Futures

Theory Building, Methodologies and Case Studies

By (author) Albert Postma, Stefan Hartman, Ian Yeoman

Publication date:

10 December 2024

Publisher

Channel View Publications

Dimensions:

234x156mm
6x9"

ISBN-13: 9781845418878

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.

This is an excellent and very timely book given the uncertainties facing tourism destinations over the next two decades. The volume’s futures-based perspective is key to understanding these challenges and planning for their potential impacts using a variety of tools, including scenario analysis. The importance of this book cannot be overstated at this time in our history.