Network Analysis and Tourism

From Theory to Practice

By (author) Noel Scott, Rodolfo Baggio, Prof. Chris Cooper

Publication date:

09 June 2008

Publisher

Channel View Publications

Dimensions:

210x148mm
6x8"

ISBN-13: 9781845410889

This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamics of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.

1. Introduction - Noel Scott, Rodolfo Baggio and Chris Cooper
2. The Historical Development of Network Theories - Noel Scott, Rodolfo Baggio and Chris Cooper
3. The Network Concept and Tourism - Noel Scott, Rodolfo Baggio and Chris Cooper
QUALITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS
4. Conceptual Tools for Evaluating Tourism Partnerships - Roger March and Ian Wilkinson
5. Tourism Destination Networks and Knowledge Transfer - Noel Scott, Rodolfo Baggio and Chris Cooper
6. Policy Networks and Tourism Governance - Dianne Dredge and Christof Pforr
7. Network Governance and Connectivity: A Case Study - Kathryn Pavlovich
8. The Benefits of Networks to Small and Medium Sized Tourism Enterprises - Carlos Costa, Zélia Breda, Rui Costa and Joana Miguéns
9. International Tourism Trade Networks: The Case of the Chinese Inbound Travel Trade to Australia - Grace Wen Pan
10. Power, Destination Branding and the Implications of a Social Network Perspective - Giuseppe Marzano
QUANTITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS
11. Issues in Quantitative Network Analysis - Noel Scott, Rodolfo Baggio and Chris Cooper
12. Visualizing Tourism Networks: Connecting the Dots Noel Scott, Rodolfo Baggio and Chris Cooper
13. Complex Tourism Networks - Noel Scott, Rodolfo Baggio and Chris Cooper
14. Technological Tourism Networks and Network Simulation - Noel Scott, Rodolfo Baggio and Chris Cooper
15. Conclusions - Noel Scott, Rodolfo Baggio and Chris Cooper

The book is a real joy to read. I congratulate the editors for an interesting, succinct, and comprehensive book on the application of network analysis in interpreting and analysing tourism.