Tourism in the Arab World

An Industry Perspective

Edited by Hamed Almuhrzi, Hafidh Alriyami, Noel Scott

Publication date:

15 June 2017

Publisher

Channel View Publications

Dimensions:

234x156mm
6x9"

ISBN-13: 9781845416140

This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which have previously been neglected in the tourism literature. The book examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows. It analyses several different aspects of Arabic tourism including tourism policy, organisation and planning, tourism product development, destination marketing and consumer behaviour. This volume will be of interest to postgraduate students and researchers of tourism studies, business and Middle Eastern studies.

An insightful and much-needed textbook, a welcome gesture from an Arab perspective. It simply tackles the problems of demarcation between the Arab world and the rest of the Muslim world with narratives that open the eyes of outsiders to the wealth of tourism to be found within the Arab civilisation.