Sustainability Is the New Advantage
Leadership, Change, and the Future of Business
By (author) Peter McAteer
Publication date:
15 April 2019Publisher
Anthem PressDimensions:
229x153mm6x9"
ISBN-13: 9781783089468
During the last 150 years, we have stressed the oceans, warmed the planet and overextended almost every natural resource. To create real change will require a generation of leaders and businesses that think and act differently. "Sustainability Is the New Advantage" identifies the skill sets, best practices, and new ideas needed to teach a new generation to start, grow, and manage sustainable organizations.
McAteer has created a masterpiece on sustainability. He personalizes the sustainability agenda, then surrounds it with facts and offers guidance on how to grow the sustainability movement. He notes especially that planet, profit, and people can coexist and mutually reinforce each other to benefit all. Kudos for this great work.
—Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, and Partner, The RBL Group