Entrepreneurial Arts and Cultural Leadership

A tactical guide for nonprofit arts leaders, revealing the entrepreneurial traits that turn creative passion into sustainable success.

Entrepreneurial Arts and Cultural Leadership focuses on real-world strategies to developing the entrepreneurial mindset necessary for leading and sustaining nonprofit arts organizations. Bonnie Fogel and Brett Ashley Crawford examine the leadership traits that drive innovation, adaptability, and long-term viability in the ever-evolving arts sector.

Through the case study of Imagination Stage, one of the top theatre companies for young people, they highlight how successful nonprofit theater leaders can navigate financial instability, advocate for equity and inclusion, and implement sustainable business models in a landscape forever impacted by national and global events. With practical insights, tools, and a resource-rich appendix, this book offers arts managers, educators, and nonprofit leaders a roadmap for resilience and growth. Whether you are an advanced student, a researcher, or an arts executive seeking inspiration, this book provides an essential framework for building the future of nonprofit theatre.

Imagination Stage was founded as BAPA (Bethesda Academy of Performing Arts) in 1979 in response to the urgent need for arts education for young people. The company was renamed Imagination Stage in 2001 in anticipation of its move to its downtown Bethesda theatre arts centre in 2003. Imagination Stage has grown from a handful of children in a single classroom to a full-spectrum theatre arts organization, with theatre productions by professional actors and artists. Unlike most children’s theatre companies, Imagination Stage commissions new works for children every year. These productions have been recognized with awards and productions by other companies around the world.

Bonnie Fogel is the founder and longtime leader of Imagination Stage, one of the top theatres for young audiences in the United States. Brett Ashley Crawford is a teaching professor and faculty chair of the arts & entertainment management programs at Carnegie Mellon University, USA.