Creative Content for the Web

To understand creative content for the web, this book examines how the medium differs from other media. It traces the brief but meteroic history of the World Wide Web, looks at the technologies that drive it and how they impact on content, gives consideration to the electronic reader, and considers how the medium impacts on the message. 

By gaining an understanding of how it is unique as a publishing medium, this book empowers anyone-writers, authors-academics, content providers or individuals-to create effective, attractive and compelling content for the World Wide Web. More than this, by explaining in clear, jargon-free lanauge, it shows the reader how to take direct advantage of the opportunities offered by this uniquely powerful electronic medium. 

The book directs the reader who wishes to: 

• gain an understanding of how interactive content on the web works 
• use the web as an open forum for new writing 
• write for electronic publishers, commercial and corporate clients 
• post academic articles 
• self-promte 
• self-publish on the World Wide Web 

Part One is theoretical and looks at the backgrund of this remarkable publishing phenomenon. Issues covered include consideration of the web interface, the theory of hyperlinked non-linear documents, metaphors and the web, the economics of web publishing, new media and the impact on old, creativity and technology, 'net culture', and the electronic reader. Part Two is practical and covers creating and structuring hypertext, writing for the web, the rhetoric of the web, editing and maintenance, creating virtual communities, the basics of design, HTML vs. PDF. The final chapter looks at some of the underlying issues that relate to content: privacy, plagiarism, freedom of speech versus the need to control content, the ethics and mroality of web publishing.