Does Advertising Increase Smoking?

By (author) Hugh High

Paperback - £12.00

Publication date:

01 January 1999

Length of book:

118 pages



ISBN-13: 9780255364232

Professor Hugh High provides a critical survey of the effects of tobacco advertising. He argues that 'there is no evidence that advertising of tobacco leads to an increase in the total consumption of tobacco, 'and in particular finds scant evidence of the effect of advertising in inducing the young to begin smoking.