Social Media

Pedagogy and Practice

Edited by Kehbuma Langmia, Tia C. M. Tyree, Pamela O'Brien, Ingrid Sturgis

Not available to order

Publication date:

23 December 2013

Length of book:

275 pages

Publisher

UPA

ISBN-13: 9780761861966

Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.

Preface

Acknowledgments

Introduction: Social Media History and Use, Pamela C. O’Brien
Section I: Pedagogy

Chapter 1: Using Social Media and Creating Social Media Courses, Tia C. M. Tyree

Chapter 2: Twitter, Facebook, Blogs, and Media-Sharing Sites in
the Classroom, Jennifer B. Cox

Chapter 3: Teaching Computational Literacy Through Game Design, Ingrid Sturgis & Todd Shurn

Chapter 4: Social Media and Critical Pedagogy, Kehbuma Langmia & Stella-Monica Mpande

Chapter 5: How to Do Communication Research Using Social Media Data, William B. Hart & Erica C. Taylor

Chapter 6: Conducting Research Utilizing Social Media: Best Practices, Jamie Cohen & Paul Mihailidis

Section II: Social Media Practices in the United States

Chapter 7: African Americans and Social Media, Jayne Cubbage
Chapter 8: The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads, and Cell Phones, Yanick Rice Lamb & Kendra Desrosiers

Chapter 9: Social Branding of College Students to Seek Employment, Jamila A Cupid & S. Lenise Wallace

Chapter 10: Social Media, Law, and Practice, Angela D. Minor Esq.

Section III: International Social Media Practices

Chapter 11: Participatory Media Impact on the Arab Spring, Adam Klein

Chapter 12: Social Media and Participatory Communication: The UNDP and the Diffusion of Empowerment, Nickesia S. Gordon

Chapter 13: Cock Crow in the “Electronic Republic:” Social Media and Kenya’s 2013 Presidential Election, Kehbuma Langmia

About the Editors

About the Authors

“With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it.”