The American Presidency and Entertainment Media

How Technology Affects Political Communication

By (author) Thomas Gallagher

Publication date:

01 September 2017

Length of book:

174 pages

Publisher

Lexington Books

ISBN-13: 9781498549875

The need for American presidential candidates and sitting presidents to connect with citizens has led to the adoption of diverse media strategies that include traditional news initiatives with established journalists, face-to-face interaction with small groups of supporters, and visits to traditionally non-political entertainment-based venues. The American Presidency and Entertainment Media: How Technology Affects Political Communication examines the recent embrace of entertainment forums for political purposes. Featuring interviews with White House insiders and late night talk show veterans, this book analyzes the major moments in the presidency’s increasingly cozy relationship with entertainment-based television shows and the major factors leading individual administrations and campaigns to take chances to reach largely non-political audience. It offers a new theoretical underpinning for this phenomenon, predicts how future campaigns will operate in this regard as media technology and American political culture evolve, and connects the marriage of politics and televised entertainment to the ascension of Donald Trump to the presidency.

Contents

Introduction
Chapter 1 – Theory and Method
Chapter 2 – Different Strokes
Chapter 3 – Fragmentation and War
Chapter 4 – America Online
Chapter 5 - Fair and Balanced?
Conclusion
Works Cited
About the Author

Long before Donald Trump, candidates and sitting presidents used entertainment media to reach both politically engaged and disengaged audiences. However, Gallagher (Mercy College) suggests that Americans are now witnessing “the ultimate fusion of politics and entertainment.” He offers insight into the new political communication landscape using interviews with two-dozen campaign operatives and administration staff. As he traces the uneven path to the entertainment-based environment, one cannot help but recall Lyn Ragsdale’s explanation of the single-executive image in her book Presidential Politics (CH, Mar'89, 26-4136). This time, not all blame rests with network news, which finds it easier to cover one person than 535 and the bureaucracy. Although other presidential hopefuls pioneered the use of digital media, Trump made it a centerpiece of his candidacy. Trump became a household name through entertainment media and used social media to create distrust in mainstream media and political insiders. Regardless, Gallagher still views entertainment media as a platform for presidential candidates and sitting presidents. A challenge is how to use it to one’s advantage. A more serious challenge is how to maintain the dignity of the office. At base, the real concern may be how use of entertainment media impacts political parties and meaningful deliberation. Summing Up: Recommended. Upper-division undergraduates through professionals.