How to Start a Home-Based Gift Basket Business

By (author) Shirley Frazier

Publication date:

13 September 2010

Length of book:

320 pages

Publisher

Globe Pequot

ISBN-13: 9780762759545

Everything you need to know to run a profitable gift basket business from your home.

1. Who Buys Gift Baskets?

2. What It Takes to Succeed

3. Home Office and Workspace Setup and Structure

4. Selecting Your Inventory

5. Gift Basket Design Tips and Techniques

6. The Lucrative Corporate Market

7. Advertising and Promotion

8. Delivery Methods

9. Checks, Balances, and Payments

10. Competition

11. Keeping Customers for Life

12. Growth Opportunities13. Training and Certification

Appendix:

* Gift Basket Product Ideas

* Associations

* Trade Shows

* Educational Resources

* Other Useful Information

“Takes the novice and more experienced entrepreneur through [all] the steps. . . . The chapters on the actual gift basket design reveal ideas for making baskets that are definitely a step above the competitor’s.”
—North Jersey Herald News