Having an Impact on Learning
The Public Relations Professional and the Principal
By (author) Kelly Wachel, Matt Wachel
Publication date:
03 December 2015Length of book:
98 pagesPublisher
Rowman & Littlefield PublishersISBN-13: 9781475820560
A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas.
While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids.
In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.
While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids.
In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.
Ask any school principal what’s going on in their building and they will light up with tales of student achievement and great teaching. Helping tell those stories and sharing the vital nature of education with parents and community is the job of the school PR professional. Almost every day, Matt and Kelly Wachel share time together talking about their roles as principal (Matt) and communications pro (Kelly). In Having an Impact on Learning we readers get to sit in on those conversations and gain practical insights on how to better tell the stories of our students, our staff, and our schools.