The Twenty-First-Century Media Industry

Economic and Managerial Implications in the Age of New Media

Contributions by Alan B. Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars, Douglas A. Ferguson, Robert Gross, Jennifer McClure, Jennifer Meadows, Stephen Phipps, Mary Jackson Pitts, Suzy Smith, Joan Van Tassel, James R. Walker, Maria Williams-Hawkins, Lily Zeng Edited by John Allen Hendricks

Not available to order

Publication date:

22 June 2010

Length of book:

310 pages

Publisher

Lexington Books

ISBN-13: 9780739140055

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Chapter 1 Dedication
Chapter 2 List of Tables
Chapter 3 List of Figures
Chapter 4 Foreword
Chapter 5 Acknowledgements: Change: Technology, Economic Implications, and Consumer Behaviors
Chapter 6 1: New Media: New Technology, New Ideas or New Headaches
Chapter 7 2: Media Management: The Changing Media Industry and Adaptability
Chapter 8 3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off
Chapter 9 4: The Obstinate Audience Revisited: The Decline of Network Advertising
Chapter 10 5: Going Viral: Mass Media Meets Innovation
Chapter 11 6: The First Domino: The Recorded Music Industry and New Technology
Chapter 12 7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media
Chapter 13 8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom
Chapter 14 9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices
Chapter 15 10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones
Chapter 16 11: Making Money with Mobile
Chapter 17 12: Cinema in the Age of RWX Culture
Chapter 18 13: Local Market Radio: Programming and Operations in a New Media World
Chapter 19 About the Editor
Chapter 20 About the Contributors
Chapter 21 Bibliography
Chapter 22 Index

The 21st Century Media Industry is well worth reading not only for its broad scope, but for the timeliness of the chapters. Readers of this book will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age.