The Twenty-First-Century Media Industry
Economic and Managerial Implications in the Age of New Media
Contributions by Alan B. Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars, Douglas A. Ferguson, Robert Gross, Jennifer McClure, Jennifer Meadows, Stephen Phipps, Mary Jackson Pitts, Suzy Smith, Joan Van Tassel, James R. Walker, Maria Williams-Hawkins, Lily Zeng Edited by John Allen Hendricks
Publication date:22 June 2010
Length of book:310 pages
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
The 21st Century Media Industry is well worth reading not only for its broad scope, but for the timeliness of the chapters. Readers of this book will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age.