Sustainable Revenue for Museums

Section I – Essential Background

Chapter One – Revenue Data

Chapter Two – Impact Factors: Overview and Roundtable

Section II – Passive Income

Chapter Three – Expert Opinion: Investment Management Valerie Newell

Chapter Four – The Uniform Prudent Management of Institutional Funds Act (UPMIFA) Susan N. Gary

Chapter Five – Creating a Capital Campaign for the Los Alamos Historical Society Heather McClenahan

Section III – Contributed Income: Fundraising

Chapter Six – Membership on Center Stage Between the Transactional and Philanthropic Suzette A. Sherman

Chapter Seven – The Value in Membership Cari Maslow

Chapter Eight – Simplicity, Flexibility, Loyalty, and Profitability: Revamping the Longwood Gardens Membership Program Nicole Krom, Nicholas D’Addezio, and Melissa Dietrich

Chapter Nine – Why Maintenance and Cultivation are Critical Beverly Sakauye

Chapter Ten – Expert Opinion: Board Members & Fundraising Tonya Matthews

Chapter Eleven – Expert Opinion: Fundraising & Special Events Gina Rogak

Chapter Twelve – Making the Case: Motivating Your Museum’s Major Gift Prospects Tim Ardillo

Chapter Thirteen – Major Gifts: Relationships Matter Julie McDearmon

Chapter Fourteen – Expert Opinion: Crowdfunding Projects at the National Museum of Nuclear Science and History Jennifer Hayden

Chapter Fifteen – Expert Opinion: Crowdfunding the Ida McKinley Tiara Acquisition for the McKinley Presidential Library & Museum Kimberly A. Kenney

Chapter Sixteen – Making Partnerships a Priority in Fundraising Margaret Walker

Chapter Seventeen – Donations and Fundraising: Management, Evaluation, and Metrics Allison Porter and Faith Brown Kerr

Chapter Eighteen – Lead and Learn: Resources for Success in Fundraising Management, Evaluation and Cultivation Kristin Bertrand and James G. Leventhal

Section IV – Contributed Income: Grants

Chapter Nineteen – Applying, Navigating and Managing Government Grants Holly Piper Lang

Chapter Twenty – State-level Grants and Grant Seeking Strategies for Your Museum Andrew J. Verhoff

Chapter Twenty-One – Perseverance and Success: the National Endowment for the Humanities Sustaining Cultural Heritage Collections Implementation Grant Zinia Willits

Chapter Twenty-Two – The YAA ArtHouse Story: A Practical Guide to Managing an IMLS Grant Marie Berlin

Chapter Twenty-Three – Demystifying Private Foundation Grants Lily Williams

Chapter Twenty-Four – Expert Opinion: Building Relationships with Private Foundations Gary Smith

Chapter Twenty-Five – The Greenwood Fund: Using a Donor Advised Fund to Support a Small Museum Alyssa Kopf and Kelly Purdy

Chapter Twenty-Six – Donor Advised Funds – Handle with Care Martin Levine

Section V – Earned Income: Museum Services

Chapter Twenty-Seven – Earned Income for Sustainability David Grabitske

Chapter Twenty-Eight – Roundtable: Programs and Education

Chapter Twenty-Nine – Museums and Intellectual Property: In Support of Good Museum Business Practices Rina Elster Pantalony

Chapter Thirty – The Sixth Floor Museum at Dealey Plaza: A Case Study of Rights and Reproductions Licensing Megan Bryant

Chapter Thirty-One – Harnessing Rights and Reproductions Licensing at the New Mexico Museum of Art Michelle Gallagher Roberts

Section VI – Earned Income: Retail Services

Chapter Thirty-Two – Food Services: Models and Metrics Tracy Lawler

Chapter Thirty-Three – The Opportunities in Facility Rentals Sara Kennedy

Chapter Thirty-Four – Museums and Event Rentals: A Balancing Act Rennae J. Healey and Sara Schultz

Chapter Thirty-Five – Establishing Roots to a Successful Museum Store Christa Dyer

Chapter Thirty-Six – Why a Museum Store? Blue Anderson

Chapter Thirty-Seven – Unique & Exceptional: Product Development for Museum Stores Michael Guajardo

Chapter Thirty-Eight – Expert Opinion: Redeveloping the Museum Store Jennifer Pittock

Chapter Thirty-Nine – Beyond the Bottom Line: The True Worth of Museum Stores Stuart Hata

Section VII – The Future of Revenue

Chapter Forty – Evolving the Business Model with a Comprehensive Earned Income Approach James Stevens

Chapter Forty-One – Envisioning Shared Authority as an Alternative Economic Model for Cultural Organizations Rachel Boyle