Race, Gender, and Image Repair Theory

How Digital Media Change the Landscape

By (author) Mia Moody-Ramirez Baylor University, Hazel James Cole Contributions by Elizabeth Fassih, Macarena Hernández, Tina Libhart, Mayra Monroy, Endia Turney

Publication date:

08 November 2018

Length of book:

240 pages

Publisher

Lexington Books

Dimensions:

240x157mm
6x9"

ISBN-13: 9781498568616

Race, Gender and Image Restoration Theory: How Digital Media Change the Landscape explores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. This book provides a comprehensive discussion of Critical Race Theory (CRT) and Image Restoration Theory (IRT) to establish a baseline for a conversation on celebrity image restoration tactics used on social media platforms such as Twitter and Facebook as well as traditional media platforms. Case studies offer a broad overview of politics, sports and entertainment image management and restoration. Recommended for scholars interested in public relations, crisis management, Image Repair Theory (IRT), and representations of race and gender in mass media.

Acknowledgements

Part 1: Overview of Theories

Introduction

Chapter 1: Image Repair Theory: General Terminology

Chapter 2: Critical Race Theory and Image Repair Studies

Chapter 3: Image Repair Theory and the Web

Part 2: Outbursts and Offensive Language

Chapter 4: Hate Speech & Crisis Management: A Case Study of Donald Sterling’s Use of Racist Rhetoric

Chapter 5: Free Speech vs. Hate Speech: An Image Restoration Case Study of Justin Bieber’s use of the N-Word

Chapter 6: What Happens on Twitter stays on Twitter: Black Twitter, “#NiggerNavy” and the Image Repair Tactics of Yahoo Finance

Chapter 7: Fighting Words: An Image Restoration Study of Hulk Hogan’s Use of the N-word

Part 3: Sexual Assault, Domestic Violence, and IRT

Chapter 8: The Fall of America’s Favorite Dad: Bill Cosby’s Image Repair Tactics

Chapter 9: The Aftermath of #MeToo: Harvey Weinstein’s Image Repair Tactics and Pinterest Representations

Part 4: Gender, Race, and IRT

Chapter 10: Passing for Black: An Analysis of Rachel Dolezal’s Image Repair Strategies

Chapter 11: Spanning the Decades: An Analysis of Monica Lewinsky’s Image Restoration Strategies During a 2015 TED Talks Appearance

Part 5: Politics and IRT

Chapter 12: Taming of the Shrew and Rock Star: Media Framing of Senators Hillary Clinton and Barack Obama during the 2007–08 Presidential Primaries

Chapter 13: Image Repair and Online Media Framing of Hillary Clinton During the 2016 Presidential Race

Chapter 14: Conclusions and Future Directions in Image Restoration Theory

Appendixes

References

About the Authors

Race, Gender, and Image Repair Theory would be appealing to students today who are studying crisis communication and focusing on” Image Repair Theory” because the case studies included are strongly relevant to them. Also, scholars in public relations and crisis communication would greatly benefit from these incisive and updated interpretations of Benoit’s seminal ideas first expressed more than 20 years ago. . . the focus on gender and race gives this book a powerful place in today’s discussions of social issues and why organizations and public figures seem to be held to higher levels of account-ability. The theme of the changing world of “Image Repair Theory” also resonates because social media presents unique challenges.