Publication date:

21 March 2017

Length of book:

266 pages

Publisher

Lexington Books

Dimensions:

238x159mm
6x9"

ISBN-13: 9781498546270

The concept of “fandom” has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of his/her opinions. This edited volume offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.
Editors Billings and Brown (both, Univ. of Alabama) have assembled a collection of essays from young scholars exploring various facets of sport fans and fandom. From communication and psychological perspectives, the work includes both reviews and original empirical research. Beginning with topics related to aspects of sport fans, such as the association between team identification (i.e., a psychological connection to a sport team) and personality dimensions, experiences of team identification, and the concept of “Basking in Reflected Glory,” the authors then examine applications of fanship to areas including the relationship between identification and nationalist attitudes. Later chapters explore outcomes of sport fanship such as deviant behaviors, reactions to team and athlete scandals, and possible future areas of sport fan research including uses and gratifications, technology usage, and virtual reality. Altogether the work is a much-needed update and review of empirical fan research for social scientists. Although the book is geared toward sport fans, it is strongly recommended reading for researchers exploring fans of all interests. Summing Up: Highly recommended. Graduate students, researchers, and professionals.