The Internet and the 2016 Presidential Campaign

Contributions by Monica Ancu, Jody C Baumgartner, Kayla J. Brown, Bethany A. Conway-Silva, James N. Druckman, Heather K. Evans, Christine Filer, Peter L. Francia, Casey Frechette, Girish J. Gulati, Kate Kenski, Martin J. Kifer, Mark D. Ludwig, Caroline Lego Muñoz, Steven Nawara Lewis University, Diana Owen, Anne Parkin, Anne-Bennett Smithson, Terri L. Towner Oakland University, Eric Tsetsi, Emily K. Vraga, Christine Williams, Tiffany Wimberly, Mandi Bates Bailey Edited by Jody C Baumgartner, Terri L. Towner Oakland University

Publication date:

22 August 2017

Length of book:

384 pages

Publisher

Lexington Books

Dimensions:

236x164mm
6x9"

ISBN-13: 9781498542968

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.

Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election

Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional Candidates

Chapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial Primaries

Chapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential Campaign

Chapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on Twitter

Chapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential Election

Chapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital Campaign

Chapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional Media

Chapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential Campaign
Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential Election

Chapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary Season

Chapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary Campaign

Chapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram

This book contains the most comprehensive collection of essays centered on the Internet’s role in the recent U.S. elections. What’s most impressive about this effort is that it simultaneously has breadth and depth, covering a wide range of topics with nuanced detail. Not only is this a must read for scholars and students of digital electioneering, but also for those interested in elections generally.