Political Campaign Communication

Theory, Method, and Practice

Contributions by William L. Benoit University of Alabama, Bi, Kevin M. Coe University of Utah, Joan L. Conners, William O. Dailey, Carly de Anda, Robert E. Denton Virginia Tech, Edward A. Hinck, Robert S. Hinck, Shelly S. Hinck, Allison Koehn, Jim A. Kuypers, Ron Lee, Melody Lehn, Hayley McCarron, Lindsey Meeks University of Oklahoma, Aysel Morin East Carolina University, Anna Lorien Nelson, John S. Nelson University of Iowa, Michael Nitz, Kathryn M. Olson, Joshua M. Scacco, Theodore F. Sheckels, Craig Allen Smith, J. David Trebing, Tammy R. Vigil, Luke Winslow Edited by Robert E. Denton Virginia Tech

Publication date:

14 June 2017

Length of book:

442 pages

Publisher

Lexington Books

Dimensions:

237x158mm
6x9"

ISBN-13: 9781498530026

Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.

Contents

Acknowledgments

Introduction: Political Campaign Communication—Theory, Method and Practice and the Emergence of a Discipline of Study
Robert E. Denton, Jr.

Section I: Theory

Chapter1: The Functional Theory of Political Campaign Discourse
William L. Benoit

Chapter 2: “What a Snob”: The Reconciliation of Higher Education and Neoliberalism in the 2012 Republican Presidential Primary
Luke Winslow and Carly de Anda

Chapter 3: What is Happening There?: Norwegian Newspaper Coverage of the 2016 U.S. Presidential Election
Michael Nitz

Chapter 4: Intensity of Face Threats in the 2008, 2012 and 2016 US Presidential Debates William O. Dailey, Shelly S. Hinck, Robert S. Hinck, and Edward A. Hinck

Chapter 5: Too Early to be Funny? An Analysis of Late Night Comedy During the 2016 U.S. Presidential Primaries
Michael Nitz, Allison Koehn, and Hayley McCarron

Section II: Method

Chapter 6: Presidential Debate and Conflict Bias
Joan L. Conners

Chapter 7: Main Stream Press Framing of the RNC and DNC 2016 Presidential Nomination Acceptance Speeches: Terministic Screens and the Discovery of the Worldview of the Press
Jim A. Kuypers

Chapter 8: Making a Case for Textual Criticism: Hillary Studies and the State of Political Campaign Scholarship
Melody Lehn

Chapter 9: Barack Obama’s Response to the “Angry Black Man” Race Card: A Critical Analysis of “A More Perfect Union”
Ronald E. Lee and Aysel Morin

Chapter 10: Kenney and Identification in Houston
J. David Trebing
Section III: Practice

Chapter 11: Political Election TV Spots
William L. Benoit

Chapter 12: Campaign Politics of Sight and Sound: Populist Rhetoric in a Media Maelstrom
John S. Nelson and Anna Lorien Nelson

Chapter 13: The Refutational Power of Ad Personam and Tu Quoque Attacks in Advancing Trump’s “Change” Counter-Narrative During the 2016 General Election Presidential Debates
Kathryn M. Olson

Chapter 14: Acting “Presidential”: The Modern Campaign Meets the Ubiquitous Presidency
Joshua M. Scacco and Kevin M. Coe

Chapter 15: Orchestrating “The Show:” The 2016 Political Party Conventions in Historical Context
Theodore F. Sheckels

Chapter 16: National Conventions: Evolving Functions and Forms
Tammy R. Vigil

Chapter 17: Tweeting Our Differences: Comparing Candidate Communication in Mixed-Gender and Same-Gender Elections
Lindsey M. Meeks

Bibliography

About the Editor and Contributors

This volume brings together insightful and original projects addressing campaign communication theory, method, and practice. It embraces multiple perspectives, methods, and cases. The chapters address historical and comparative work with many also shedding light on the conditions leading to the unexpected outcome of the 2016 presidential election.