Americanizing Japanese Firms

The Institutionalization of Corporate Philanthropy and Volunteerism in American Communities

By (author) Yukio Yotsumoto

Publication date:

10 May 2010

Length of book:

220 pages

Publisher

University Press of America

Dimensions:

233x155mm
6x9"

ISBN-13: 9780761849889

Americanizing Japanese Firms examines the concept of corporate social responsibility in Japanese manufacturing companies within the United States. The study compares the corporate philanthropy of Japanese companies against American and British companies. Specifically, the study investigates characteristics of Japanese companies that influence the level and nature of the corporate philanthropy undertaken. The relationship between size of the company and the level and nature of corporate social responsibility is also examined. Finally, the study explores how Japanese corporations learn about the American approach of corporate philanthropy. In his investigations, the author considered two contexts: first, the constitutions of Japan and the United States are analyzed at a national level to determine the position or importance of corporate philanthropy within the societies comparatively; and second, the communities in which corporations are located and act for social contribution are investigated.

Chapter 1 List of Tables
Chapter 2 List of Figures
Chapter 3 List of Charts
Chapter 4 Acknowledgments
Chapter 5 Chapter One: Introduction
Chapter 6 Chapter Two: Literature Review
Chapter 7 Chapter Three: Research Methods
Chapter 8 Chapter Four: Research Setting - a Community
Chapter 9 Chapter Five: Human Resource Management and Corporate Social Responsibility
Chapter 10 Chapter Six: Firm Size and Corporate Social Responsibility
Chapter 11 Chapter Seven: Civil Society in Japan and the United States
Chapter 12 Chapter Eight: Learning about Corporate Giving
Chapter 13 Chapter Nine: Conclusion
Chapter 14 Appendix A: List of Japanese Companies in Kentucky
Chapter 15 References

Yukio Yotsumoto's work focuses on competing notions of corporate social responsibility in Japanese manufacturing firms in Kentucky....His book looks at the philanthropic attitudes and practices of three Japanese firms, and compares them with those of two American firms and one British firm in "Heartland," a community in northern Kentucky. Yotsumoto's work is based on interviews with company representatives and is supported with secondary sources....Readers will gain valuable insight into how three Japanese firms have adopted corporate social responsibility....Yotsumoto's book illustrates the vital role that American influence has played on the philanthropic practices taken by these Japanese firms.