Campaign for President

The Managers Look at 2008

By (author) , The Institute of Politics, John F. Kennedy School of Government, Harvard University

Publication date:

16 July 2009

Length of book:

252 pages

Publisher

Rowman & Littlefield Publishers

Dimensions:

231x156mm
6x9"

ISBN-13: 9780742570474

Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2008 election edition is published for general audiences as well as college classrooms and campaign and media professionals.

1 The Participants
2 The Observers
3 Introduction
4 Editor's Note
5 1.THE DECISION TO RUN FOR PRESIDENT
6 2.THE REPUBLICAN PRIMARIES
7 3.THE INTERNET AND PRESIDENTIAL POLITICS
8 4.THE DEMOCRATIC PRIMARIES
9 5.THE GENERAL ELECTION
10 2008 Campaign Time Line
11 Index

Campaign for President should be required reading for anyone who wants to really understand how White House campaigns are run. No one who considers themselves a student of politics can think their education is complete without it. Personally, I'm taking copious notes on the Republican primary section. After all, it's likely we'll see at least a couple of these candidates again in '12.