Presidential Candidate Images
Contributions by David Albert, William L. Benoit University of Alabama, Birmingham, Mike Chanslor, Carolyn L. Funk, Kenneth L. Hacker, Teri Harrison, Susan Hellweg, William Husson, Lynda Lee Kaid, Allan Louden, Kristen McCauliff, John P. McHale, Brian Spitzberg, Tim Stephens, Walter Zakahi Edited by Kenneth L. Hacker
Publication date:
04 November 2004Length of book:
288 pagesPublisher
Rowman & Littlefield PublishersDimensions:
236x159mm6x9"
ISBN-13: 9780742536647
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.
Understanding the cross-currents of candidate image creation and voter perception/evaluation stands at the center of presidential campaign communication. Professor Hacker and the volume's contributors provide a much-needed and frequently provocative update on this always important area of political communication research.