Studies of Communication in the 2012 Presidential Campaign

Contributions by Judith S. Trent University of Cincinnati, Henry C. Kenski, Kate M. Kenski, Dennis D. Cali, Theodore F. Sheckels, Melody Lehn, Brian Heslop, Patrick S. Loebs, Rita Kirk, Dan Schill, Zoe Spencer, David R. Dewberry Rider University, Jonathan H. Millen, Stephanie E. Bor, Joseph M. Valenzano University of Dayton Edited by Robert E. Denton Virginia Tech

Publication date:

04 June 2014

Length of book:

254 pages

Publisher

Lexington Books

Dimensions:

238x164mm
6x9"

ISBN-13: 9780739185179

This diverse and unique collection of essays examines a wide range of communication elements and themes in the context of the 2012 election. Topics include the early campaign and Romney’s nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama’s second inaugural address. Studies of Communication in the 2012 Presidential Campaign aims not only to expand the contributions and understandings of the various roles of communication in the 2012 presidential election, but also to cultivate a more active, democratic citizenry.

Preface
Robert E. Denton Jr.
Chapter 1: The Early Campaign of 2012
Judith S. Trent
Chapter 2: Mitt Romney and the 2012 Presidential Nomination
Henry C. Kenski and Kate M. Kenski
Chapter 3: “Persona” in the 2012 Presidential Campaign
Dennis D. Cali
Chapter 4: The Rhetoric of a Campaigning First Lady
Theodore F. Sheckels
Chapter 5: First Ladies and Presidential Advising: Ann Romney, Hilary Rosen, and the 2012 Presidential Campaign
Melody J. Lehn
Chapter 6: Political Propheteering: The Role of Purity in the 2012 Presidential Nomination Addresses
Brian Heslop and Patrick S. Loebs
Chapter 7: Informed and Undecided: Persuasive Appeals to Noncommittal Voters
Rita Kirk and Dan Schill
Chapter 8: The Honeymoon is over! Rhetoric, Shared Identity, and the Symbolic Communication of Race in the 2012 Obama Campaign
Zoe Spencer
Chapter 9: Music as Rhetoric: Music in the 2012 Presidential Campaign
David R. Dewberry andJonathan H. Millen
Chapter 10: Candidates Use of Social Network Sites to Control their Campaign Message
Stephanie E. Bor
Chapter 11: This One is Not Like the Others: President Obama’s Genre-bending Second Inaugural
Joseph Valenzano III

The scholars contributing to Studies of Communication in the 2012 Presidential Campaign thoroughly examine each topic, providing the reader with solid history, context, and analysis. Indeed, nontraditional topics, such as campaigning and advising by first ladies, political profiteering, and the skillful treatment of race in the 2012 Obama campaign, all entice the reader to delve deeper into the text. Thus, this must-read text is insightful and challenges all readers to consider carefully the impact of communication in political campaigns.