Beyond Monopoly

Globalization and Contemporary Italian Media

Contributions by Flavia Barca, Milly Buonanno Editor of Television Anti, Rinella Cere, Alessandro D'Arma, Elisa Giomi, Mark Hayward, Andrea Marzulli, Lorenzo Mizzau, Giorgia Nesti, Cinzia Padovani, Marta Perrotta, Federico Riboldazzi, Chiara Valentini, Alberto Zambenedetti Edited by Michela Ardizzoni, Chiara Ferrari

Hardback - £110.00

Publication date:

28 December 2009

Length of book:

300 pages

Publisher

Lexington Books

Dimensions:

244x163mm
6x10"

ISBN-13: 9780739128510

Current trends of globalization have influenced the social, economic, and political framework of national media worldwide. In recent years, the field of media studies has focused on globalization as a phenomenon that has greatly impacted the production and reception of media formats. By reshaping local economies, diversifying societies, and introducing digital technologies, the globalization of media has enacted a process of re-definition of national and local broadcasting. Beyond Monopoly: Globalization and Contemporary Italian Media examines the impact of globalization on contemporary Italian media. By engaging both the production and reception levels of different media, this volume assesses the extent to which Italian media have been part of current trends of media flows and have responded to the centrifugal and centripetal forces of globalization. The contributors to this edited volume touch upon a wide diversity of issues, such as foreign ownership on Satellite TV, the effects of digital technology on media policy making, and the framing of "Otherness" in the news. Beyond Monopoly provides a unique case study of the complexity of national media in the era of globalization that will appeal to students as well as scholars of global and national media systems.
This smart and accessible volume guides the reader across the diverse and fascinating terrain of Italian media, showing why the common fixation on the media empire of Silvio Berlusconi obscures the complicated cultural reality of Italy today. Michela Ardizzoni and Chiara Ferrari have selected an impressive collection of critical essays on topics ranging from local guerrilla television to digital media to transnational satellite TV. Taken together these studies profoundly expand and enrich our understanding of such important concerns as globalization, corporatization, and transculturation.