Successful Campus Outreach for Academic Libraries

Building Community through Collaboration

Edited by Peggy Keeran, Carrie Forbes

Not available to order

Publication date:

22 September 2018

Length of book:

250 pages

Publisher

Rowman & Littlefield Publishers

ISBN-13: 9781538113721

In Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration, Peggy Keeran and Carrie Forbes bring together a variety of ways academic libraries are engaging with their communities through outreach, with creativity and the spirit of collaboration as major themes throughout. As a compendium of best practices, it serves as a resource for academic librarians to discover new programming ideas, to learn principles of effective marketing, and to help them think strategically and programmatically about outreach activities of all types. Topics are presented in four sections:

  1. Strategic Vision and Planning
  2. Developing and Implementing Successful Programs
  3. Community Outreach: The Academic Library in the Community
  4. Broadening Library Outreach Audiences

Practitioners designing outreach programs and activities will benefit from learning about a diverse set of outreach practices from libraries.
Outreach is essential for library engagement in academia and the community. Encompassing many facets of marketing and outreach, this book provides models for building strategies and measuring success. The creative approaches will inspire readers to develop innovative, effective outreach that draws attention to their own libraries' assets and services.