Marketing and Outreach for the Academic Library
New Approaches and Initiatives
Edited by Bradford Lee Eden
Publication date:
20 May 2016Length of book:
164 pagesPublisher
Rowman & Littlefield PublishersISBN-13: 9781442262546
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
This slim volume, part of Rowman & Littlefield’s Creating the 21st-Century Academic Library series, focuses on marketing and public-relations efforts. Each of the 10 chapters presents a case study from an academic library: 8 from the United States and 2 from Australia. These papers demonstrate the wide range of methods that libraries use for promotion, ranging from the use of physical space and events to social media to the use of embedded librarians. Two of the most interesting chapters are one that focuses on an innovative collaborative online special-collections project (www.highway89.org), and another that does not discuss marketing per se, but rather a paradigm shift in librarianship. This collection will be of interest to academic librarians who want to do more outreach to their campuses and who can follow some of the models presented here.