Repositioning Reference

New Methods and New Services for a New Age

By (author) Laura Saunders, Lillian Rozaklis, Eileen G. Abels

Hardback - £92.00

Publication date:

20 November 2014

Length of book:

170 pages

Publisher

Rowman & Littlefield Publishers

ISBN-13: 9780810893221

To compete today, librarians need to not only provide old services in new ways but also to provide new services. Repositioning Reference: New Methods and New Services for a New Age re-imagines reference services in libraries and information organizations and the role of reference librarians, taking into account rapid developments in technology and information-specific services in non-library sectors. It traces the history of technology adoption for reference services, describes competitive pressures facing reference services, identifies untapped opportunities for reference services and librarians, details innovative and creative solutions for energizing the profession and engaging library user communities, and prescribes means to evaluating technologies for reference services.

This book:

• Includes current and unique examples of innovative reference services to serve as inspiration and launching points for readers.
• Offers contemporary management theory and practice from outside of the field of LIS to offer readers a guide for initiating, leading, and managing change in their organizations.
• Outlines the processes of environmental scanning and SWOT analysis, which are important practices for keeping abreast of changes in the field and positioning an organization to make the most of their opportunities and to minimize threats.


Repositioning Reference may be used as a textbook by LIS educators whose courses and learning experiences prepare aspiring librarians to lead the reference revolution and by practicing librarians in diverse settings who want to be change agents.
There have been many books published in the last few years aimed at those who are rethinking, reimagining, rebooting, and now repositioning reference service. These books all take the approach that reference service needs to be redesigned if it is to survive as a service in modern libraries. This version is somewhat different than the rest of the pack. Rather than consisting of a collection of articles from a range of contributors, this work is the product of three educators at Simmons College. These authors take a research-based approach and include extensive references from the literature to support their ideas. Topics covered include the evolution of reference service, competitive pressures facing the field, implications for change, entrepreneurship, and leading and managing change. This slim volume will be very helpful for any librarians seeking ideas and methods for evolving their existing reference services.